Before and After
Brand identity design created for Fri.to Digital Marketing Agency, used from 2010-2020.
This was the selected logo out of the many concepts that I created for the approval of the creative director Gustavo Pehrsson for the rebrand of the agency, and the best to translate the vision and the path that the agency aimed to take for the next years.
I utilised the connection between the letter 'T' to the letter 'O' as a way to depict the online interactivity and connectivity values that are the heart of the Fri.to brand, alongside the new typography: Chunkfive for logo and titles, and Alte Haas Grotezk for text.
With the new brand identity came also the need of creation of different collaterals such as stationary, social media channels assets, email signature, and internal signage as the agency was moving to a new building from the original office.
2010
Agency: Fri.to
Art Direction and graphic design: Marcio Vincoletto
Agency: Fri.to
Art Direction and graphic design: Marcio Vincoletto
