Logo and user interface created for Adidas internal use in South America.
Adidas Adi Tech Scan used augmented reality to assist in store sales assistants on showcasing clients the new features and technologies in the running and football shoes.
This is the second iteration of this application, which was used primarily with football shoes. On this version there was a necessity to follow the visual identity of the Adidas Boost international retail campaign, so I had to utilise elements like background and stripes to keep the design concise with the retail material in the stores.
The logo is an evolution of the first one that I had previously created for the first version of the app, utilising a camera viewfinder as an inspiration for the design. This updated logo featured a new typographic layout and colours to match the Adidas boost campaign alongside the addition of the Adidas logo, while keeping the same viewfinder concept.
2015
Agency: Fri.to
Art direction and user interface design: Marcio Vincoletto
Development: Thiago Kohagura
This is the second iteration of this application, which was used primarily with football shoes. On this version there was a necessity to follow the visual identity of the Adidas Boost international retail campaign, so I had to utilise elements like background and stripes to keep the design concise with the retail material in the stores.
The logo is an evolution of the first one that I had previously created for the first version of the app, utilising a camera viewfinder as an inspiration for the design. This updated logo featured a new typographic layout and colours to match the Adidas boost campaign alongside the addition of the Adidas logo, while keeping the same viewfinder concept.
2015
Agency: Fri.to
Art direction and user interface design: Marcio Vincoletto
Development: Thiago Kohagura
